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Obama donor match

September 19th, 2007

Obama continues to think of innovative ways to fundraise on the Internet. Today, the campaign announced a program for matching donations. They will match me with another donor from across the country who agrees to donate the same amount. It sounds really cool. They are promoting it like NPR: donor matching means that you are doubling your contribution. I am not a fan of that appeal because it doesn’t ring true to me. What I do like is that they are fostering horizontal connections, e.g., among supporters, rather than just the vertical connection between the campaign and each individual donor.

I just gave $25, and here is what happened. I was immediately matched by ‘gerald v’ from woodbridge, ct. I sent him a personal note, asking him if he wanted to compare notes about the election and I opted to share my email address with him. The campaign immediately asked me if I wanted to pledge to match someone else.

I’ll keep you updated if Gerald responds!

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