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February 12th, 2009

At SocialFeet, we ask ourselves every day: “why is discovery engaging?” and “how can we enable discovery?” The authors of this presentation have provocative and interesting answers to these questions. They have applied these insights to an interesting project, called MrTweet. A key insight: unlike recommendation engines, users will tolerate–perhaps even enjoy–some random results so long as they are kept in the flow of discovery. Enjoy!

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