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How EPSN360.com makes money giving away content

February 19th, 2009

ESPN360.com looks like an amazing service: they offer a tremendous number of streaming videos of sporting events, from soccer, tennis to premier college hoops. No ads. The only catch: the service is only available if you get your Internet from particular ISPs. So, I think that they have an innovative new business model where they are going to charge ISPs to participate in their giveaway. For ISPs, striking content deals is an interesting way to differentiate an otherwise commodity product. Imagine if AT&T locked up lots of exclusive distribution deals that comcast Internet missed out on. Which ISP would you choose? Would it matter if AT&T charged a little more? (I think the Olympics may have tried a similar tactic, but for some reason the importance of the innovation was lost on me at that time.)

Net neutrality folks: what do you think of this business model? I say, diabolical!

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  1. Paul Kahn
    February 19th, 2009 at 14:19 | #1

    Mike it seems interesting, however I think they would need to demonstrate that people will not only be pleased to have the service, they will need to show that people would actively switch their service in order for it to start a new drumbeat. I think this reminds me more of a service like vcast on verizon phones, nice tohave but not switchworthy like an iphone.

  2. February 19th, 2009 at 18:23 | #2

    For most people, you are probably correct. But what if ISPs start thinking like cable companies and lining up a suite of these sites? As IP TV increases, some people (as I am now considering) are abandoning their cable provider entirely. Then, these restrictions may make a much bigger difference.

  3. merrillLmueller
    August 15th, 2009 at 06:30 | #3

    Are you aware of the discovery in the human body of a nerve that connects the eyeball to the asshole? It is called the anal optic nerve. It is responsible for giving people a sh*tty outlook on life. If you disney acting auditions don't believe me, pulla hair from your ass and see if it doesn't bring a tear to your eye. Are you mad at me? If not,

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