How EPSN360.com makes money giving away content
ESPN360.com looks like an amazing service: they offer a tremendous number of streaming videos of sporting events, from soccer, tennis to premier college hoops. No ads. The only catch: the service is only available if you get your Internet from particular ISPs. So, I think that they have an innovative new business model where they are going to charge ISPs to participate in their giveaway. For ISPs, striking content deals is an interesting way to differentiate an otherwise commodity product. Imagine if AT&T locked up lots of exclusive distribution deals that comcast Internet missed out on. Which ISP would you choose? Would it matter if AT&T charged a little more? (I think the Olympics may have tried a similar tactic, but for some reason the importance of the innovation was lost on me at that time.)
Net neutrality folks: what do you think of this business model? I say, diabolical!