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Posts Tagged ‘Skittles’

Unicorns fart skittles

March 10th, 2009

At StephanieBamBam.net, I learned that Skittles.com has revamped their web site to be a weird social media experiment. Essentially, they are scouring the internet (in particular, twitter and wikipedia) for any mentions of ‘skittles’ and putting them, without any editing, right on their homepage. Indeed, when I clicked “chatter” on the site, one of the top tweets displayed was “Unicorns fart skittles.”

But the key thing is whether it sells more candy or not. As she says:

In the long run, is this going to make me buy more candy? Absolutely not. But I will be pointing to this as an example of UGC [user-generated content] gone bad for years to come. So for that, thanks Skittles!!

And she is quite negative about the experiment!

I, however, have a different take on the site. Although posters may be interested in seeing their tweets go on skittles.com, their messages are carried to their followers too. These messages far outweigh the exposure on skittles.com, and they are matched to their audience. I know that some of my readers, like Eric say, will *love* the title of this post. It will not reflect badly on skittles at all! And any negative connotation of “unicorns fart skittles” that one sees on skittles.com must be taken with a grain of salt.

I would be interested in seeing if the campaign has any impact on sales or not, because I am bit more bullish about the impact than Stephanie is.

Anyone for a rainbow of fruit flavors?

3. et cetera , , ,

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